Annual Recurring Revenue (ARR)
Predictable annual revenue from subscriptions
FORMULA
ARR = Monthly Recurring Revenue × 12
Alternate Calculations
From Customers
Average Contract Value × Number of CustomersWhat is Annual Recurring Revenue?
Annual Recurring Revenue (ARR) is the total annual revenue from subscription customers, normalized to yearly. ARR = MRR × 12. It's the primary metric for valuing SaaS companies. Used in calculating growth rates and unit economics.
Chart
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111,336mrr · AprAnnual Recurring Revenue
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Sample Data
| month | mrr | arr | growth |
|---|---|---|---|
| Jan | 100,000 | 1,200,000 | 0 |
| Feb | 103,000 | 1,236,000 | 3 |
| Mar | 106,636 | 1,279,632 | 3.5 |
| Apr | 111,336 | 1,336,032 | 4.4 |
Required Data Columns
Monthly Recurring Revenue