What Is ROI? Return on Investment Beyond the Basics
Master Return on Investment (ROI), how to calculate it accurately, and how to use it to make smarter business decisions.
March 24, 2026Metric Fundamentals
Metric Fundamentals
Guides, definitions, and frameworks for the metrics that run your business.
AllMetric FundamentalsCalculation GuidesDepartment KPIsIndustry BenchmarksMetric ComparisonsDashboard & ReportingStrategy & DecisionsData Literacy
What Is Net Promoter Score (NPS)? Measurement and Meaning
Master Net Promoter Score (NPS), how to calculate and interpret it, and how to use it to drive customer loyalty and growth.
March 24, 2026Metric Fundamentals
What Is EBITDA? A Non-Accountant's Guide
Understand EBITDA, how it's calculated, why investors obsess over it, and how it differs from profit and cash flow.
March 24, 2026Metric Fundamentals
What Is Customer Lifetime Value (CLV/LTV)?
Master Customer Lifetime Value (CLV), how to calculate it, and why it's critical to sustainable business growth.
March 24, 2026Metric Fundamentals
What Is Customer Acquisition Cost (CAC)? The Complete Guide
Master Customer Acquisition Cost (CAC) and learn how to calculate, benchmark, and optimize this critical SaaS metric for sustainable growth.
March 24, 2026Metric Fundamentals
What Is Churn Rate? Understanding Customer and Revenue Churn
Learn how to calculate customer and revenue churn rates, industry benchmarks, and proven strategies to reduce churn and improve retention.
March 24, 2026Metric Fundamentals
What Is Burn Rate? Managing Cash Runway
Learn how to calculate burn rate, understand runway, and manage cash burn to extend your startup's survival and path to profitability.
March 24, 2026Metric Fundamentals
What Is ARR? Annual Recurring Revenue Explained
Understand Annual Recurring Revenue (ARR), how to calculate it, and why it's the most important metric for SaaS companies and investors.
March 24, 2026Metric Fundamentals
What Is Monthly Recurring Revenue (MRR)? Definition, Formula & Examples
Monthly Recurring Revenue (MRR) is the lifeblood of any SaaS business. Learn the definition, formula, types of MRR, and how to use it to make better decisions.
March 1, 2026Metric Fundamentals