All Metrics
31 resultsCustomer Acquisition Cost (CAC)Total sales & marketing spend divided by new customers acquired
SalesMarketingCurrencyMonthly
Monthly Recurring Revenue (MRR)Predictable revenue normalized to a monthly amount
FinanceSalesCurrencyMonthly
Customer Lifetime Value (LTV)Total revenue expected from a customer over their entire relationship
FinanceMarketingCustomer SuccessCurrencyQuarterly
Average Deal SizeMean revenue per closed deal
SalesCurrencyMonthly
EBITDA (EBITDA)Earnings before interest, taxes, depreciation, and amortization
FinanceExecutive / C-SuiteCurrencyQuarterly
Monthly Burn Rate (MBR)Average monthly cash outflows exceeding revenue
FinanceExecutive / C-SuiteCurrencyMonthly
Cost Per Acquisition (CPA)Total marketing spend divided by number of customers acquired
MarketingSalesCurrencyMonthly
Cost Per Mille (CPM)Cost of 1,000 ad impressions
MarketingCurrencyDaily
Cost Per Click (CPC)Average cost paid per ad click
MarketingCurrencyDaily
Cost Per Lead (CPL)Total marketing spend divided by number of leads generated
MarketingSalesCurrencyMonthly
Annual Recurring Revenue (ARR)Predictable annual revenue from subscriptions
FinanceSalesCurrencyMonthly
Average Revenue Per User (ARPU)Average monthly or annual revenue per active customer
SalesFinanceProductCurrencyMonthly
Expansion RevenueNew revenue from upsells and cross-sells to existing customers
SalesFinanceCustomer SuccessCurrencyMonthly
Revenue per Sales RepAverage revenue generated by each sales representative
SalesCurrencyMonthly
Revenue per Employee (RPE)Average revenue generated by each employee
FinanceHR / PeopleCurrencyQuarterly
Cost per Employee (CPE)Average total compensation cost associated with each employee
FinanceHR / PeopleCurrencyQuarterly
Revenue Per Available Room (RevPAR)Average revenue earned per available room regardless of occupancy
OperationsFinanceCurrencyDaily
Cost Per Outcome (CPO)Average cost to achieve one program outcome or impact metric
FinanceOperationsCurrencyMonthly
Average Daily Rate (ADR)Mean room revenue per occupied room per night in hospitality
FinanceOperationsCurrencyDaily
Total Revenue Per Available Seat Unit (TRevPASU)Revenue per available seat unit in hospitality/restaurants
FinanceOperationsCurrencyDaily
Cost Per Graduate (CPG)Average institutional cost to produce one graduate
FinanceOperationsCurrencyAnnual
Cost Per Square Foot (CPSF)Occupancy cost per square foot of real estate
FinanceOperationsCurrencyMonthly
Cost Per Mile (CPM)Average operational cost to drive one mile in logistics operations
FinanceOperationsCurrencyMonthly
Customer Lifetime Value (CLV)Total expected profit from a customer relationship over time
FinanceSalesCurrencyQuarterly
Grants Received Per Employee (GRPE)Annual grant funding divided by team size
FinanceExecutive / C-SuiteCurrencyAnnual
Innovation Pipeline Value (IPV)Projected revenue from projects currently in development
ProductEngineeringExecutive / C-SuiteCurrencyQuarterly
Average Deal Size (ADS)Mean revenue value of closed contracts
SalesFinanceCurrencyMonthly
Revenue Per Employee (RPE)Total revenue divided by headcount
FinanceExecutive / C-SuiteOperationsCurrencyQuarterly
Profitability by Customer Segment (CSP)Gross profit and margin by customer segment (industry, company size, product tier, geography)
FinanceSalesProductCurrencyQuarterly
Operational Cost Per Transaction (OCPT)Total operational costs divided by number of transactions processed
FinanceOperationsCurrencyMonthly
Revenue Per Available Room / Unit (RevPAR)Hotel/hospitality: (Room Revenue / Available Rooms), Real Estate: (Property Revenue / Available Units)
FinanceOperationsCurrencyDaily