Competitive Win Rate (CWR)
Percentage of deals won against specific competitors
FORMULA
CWR = (Deals Won vs Competitor A / Total Deals Competed vs A) × 100
What is Competitive Win Rate?
Shows competitive positioning and market advantage. Tracked per competitor to identify strengths. High win rates (>50% vs specific competitor) indicate product/pricing advantage.
Chart
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Required Data Columns
competitor_namewins_againsttotal_competedwin_rate