Gross Dollar Retention (GDR)
Percentage of recurring revenue retained from existing customers
FORMULA
GDR = ((Beginning MRR - Churned MRR) / Beginning MRR) × 100
Alternate Calculations
Inverse
100 - Revenue Churn RateWhat is Gross Dollar Retention?
Gross Dollar Retention (GDR) measures the percentage of starting revenue retained from existing customers without expansion revenue. It reflects the loss from churn and downgrades without crediting upsells or expansions.
A GDR above 90% is generally considered healthy. This metric is crucial for SaaS businesses as it shows organic retention independent of new growth.
Chart
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123,000beginMRR · JunGross Dollar Retention
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Sample Data
| month | beginMRR | churned | gdr |
|---|---|---|---|
| Jan | 100,000 | 4,500 | 95.5 |
| Feb | 103,000 | 4,230 | 95.9 |
| Mar | 106,636 | 3,850 | 96.4 |
| Apr | 111,336 | 3,670 | 96.7 |
| May | 117,000 | 3,510 | 97 |
| Jun | 123,000 | 3,200 | 97.4 |
Required Data Columns
Beginning MRRChurned MRR