New Product Revenue Percentage (NPR)

Percentage of revenue from products launched in last 12-24 months

SalesProductFinanceSaaS / SoftwareManufacturingE-commerce / RetailHealthcarePercentageQuarterly

FORMULA

NPR = (Revenue from New Products / Total Revenue) × 100

What is New Product Revenue Percentage?

Measures success of product innovation and commercialization. High percentage = diversified, growing product portfolio. Industry varies: tech 20-30%, manufacturing 10-20%.

Chart

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Required Data Columns

new_product_revenuetotal_revenuepercentage