Return on Marketing Investment (ROMI)

Revenue generated per dollar of marketing spend

MarketingFinanceSaaS / SoftwareE-commerce / RetailRatioMonthly

FORMULA

ROMI = Revenue Attributed to Marketing / Total Marketing Spend

What is Return on Marketing Investment?

Core marketing efficiency metric. Tracks revenue attribution to marketing campaigns. Target varies by channel (paid search 3-5x, content 2-3x). Drives budget allocation decisions.

Chart

Edit the data below to update the chart. Download as PNG or SVG — free, no sign-up required.

Required Data Columns

marketing_revenuemarketing_spendromi