Average Daily Rate (ADR)

Mean room revenue per occupied room per night in hospitality

FinanceOperationsHospitalityCurrencyDaily

FORMULA

ADR = Total Room Revenue / Number of Rooms Occupied

Alternate Calculations

IndexProperty ADR / Market ADR (for benchmarking)

What is Average Daily Rate?

Average Daily Rate measures the average revenue generated per occupied room per night. Key metric for hotel pricing strategy and revenue management. ADR × Occupancy Rate = RevPAR. Higher ADR indicates better pricing power and premium positioning. Used to optimize rate strategy and yield management.

Chart

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Sample Data

weekrevenueoccupiedadrindex
W124,5001401750.92
W226,6001521750.92
W329,4001681750.92
W432,1001801780.94

Required Data Columns

room_revenuerooms_occupiedadr