Conversion Rate

Percentage of visitors or leads who take a desired action

MarketingProductSaaS / SoftwareE-commerce / RetailPercentageWeekly

FORMULA

Conversion Rate = (Number of Conversions / Total Visitors or Leads) × 100

What is Conversion Rate?

Conversion Rate measures the percentage of users who complete a desired action out of the total number who had the opportunity. The 'desired action' varies by context: website visit to signup, free trial to paid, lead to opportunity, etc. Optimizing conversion rates is often more cost-effective than increasing traffic. Even small improvements compound significantly at scale.

Chart

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Required Data Columns

Total Visitors/LeadsConversionsPeriod