Click-Through Rate (CTR)
Percentage of users who click an ad or link after seeing it
FORMULA
CTR = (Total Clicks / Total Impressions) × 100
What is Click-Through Rate?
Click-Through Rate measures the percentage of ad impressions that result in clicks. It's a key metric for evaluating ad relevance and user interest. Higher CTR indicates more compelling ads and better targeting. Varies significantly by industry, platform, and ad type.
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Sample Data
| day | impressions | clicks | ctr |
|---|---|---|---|
| Jan 1 | 10,000 | 250 | 2.5 |
| Jan 2 | 12,000 | 324 | 2.7 |
| Jan 3 | 11,500 | 299 | 2.6 |
| Jan 4 | 13,000 | 364 | 2.8 |
Required Data Columns
Total ImpressionsTotal Clicks