Customer Concentration Risk
Percentage of revenue from top customers indicating dependency risk
FORMULA
Concentration Risk = (Revenue from Top N Customers / Total Revenue) × 100
Alternate Calculations
Top 5 Customers
(Top 5 Customer Revenue / Total Revenue) × 100Top 10 Customers
(Top 10 Customer Revenue / Total Revenue) × 100What is Customer Concentration Risk?
Customer Concentration Risk measures what percentage of revenue comes from a small number of customers, identifying over-dependence on specific accounts. High concentration creates risk if a customer churns.
Typically expressed as percentage of revenue from top 5, 10, or 20 customers. Lower concentration indicates healthier revenue diversification. Common benchmarks: top 5 customers should represent less than 25-30% of revenue.
Chart
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110,000top5 · JunCustomer Concentration Risk
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Sample Data
| month | top5 | top10 | total | top5Risk | top10Risk |
|---|---|---|---|---|---|
| Jan | 75,000 | 105,000 | 450,000 | 16.7 | 23.3 |
| Feb | 82,000 | 115,000 | 480,000 | 17.1 | 23.96 |
| Mar | 88,000 | 122,000 | 510,000 | 17.3 | 23.92 |
| Apr | 95,000 | 132,000 | 560,000 | 17 | 23.6 |
| May | 102,000 | 142,000 | 620,000 | 16.5 | 22.9 |
| Jun | 110,000 | 152,000 | 685,000 | 16.1 | 22.2 |
Required Data Columns
Top 5 RevenueTop 10 RevenueTotal Revenue