Average Revenue Per User (ARPU)

Average monthly or annual revenue per active customer

Sales Finance Product SaaS / Software E-commerce / Retail Media / Advertising HospitalityCurrencyMonthly

FORMULA

ARPU = Total Revenue / Number of Active Customers

Alternate Calculations

Monthly ARPUMonthly Revenue / Average Active Customers

From MRRMRR / Number of Accounts

What is Average Revenue Per User?

Average Revenue Per User (ARPU) measures the mean revenue generated from each active customer during a specific period. It helps assess monetization effectiveness and pricing strategy impact. ARPU is typically calculated monthly or annually depending on billing cycles. Increasing ARPU through upsells, cross-sells, or price increases is a key growth lever. ARPU trends help forecast future revenue growth.

Chart

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195,000revenue · JunAverage Revenue Per User

EDIT DATA

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Sample Data

month	revenue	customers	arpu
Jan	120,000	250	480
Feb	130,000	265	490
Mar	142,000	280	507
Apr	158,000	295	535
May	175,000	310	565
Jun	195,000	325	600

Required Data Columns

Total RevenueNumber of Active Customers