Email Click Rate (ECR)
Percentage of email recipients who click links in the message
FORMULA
Email Click Rate = (Total Clicks / Total Delivered) × 100
Alternate Calculations
Of Opens
(Total Clicks / Total Opens) × 100What is Email Click Rate?
Email Click Rate (Click-Through Rate for email) measures the percentage of recipients who click on links within an email. It indicates content relevance and call-to-action effectiveness. Typically ranges from 1-5%, varying by industry and email type.
Chart
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Sample Data
| campaign | delivered | clicks | clickRate |
|---|---|---|---|
| Campaign 1 | 10,000 | 300 | 3 |
| Campaign 2 | 12,000 | 420 | 3.5 |
| Campaign 3 | 11,000 | 308 | 2.8 |
| Campaign 4 | 13,000 | 494 | 3.8 |
Required Data Columns
Total DeliveredTotal Clicks