Repeat Guest Rate (RGR)

Percentage of guests making return visit within set timeframe

Customer SuccessOperationsHospitalityPercentageMonthly

FORMULA

RGR = (Repeat Guests / Total Guests) × 100

Alternate Calculations

FrequencyAverage number of visits per guest per year

What is Repeat Guest Rate?

RGR measures guest loyalty and satisfaction. Higher rates reduce marketing spend and indicate positive experience. Hospitality benchmark 25-40%. Direct indicator of guest satisfaction.

Chart

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Sample Data

monthrepeattotalrate
Jan15045033.3
Feb16548034.4
Mar18552035.6
Apr21058036.2

Required Data Columns

repeat_gueststotal_guestsrate