Day 7 Retention Rate (D7 Ret)
Percentage of users who return within 7 days after first engagement
FORMULA
D7 Retention = (Users Active on Day 7 / Users Acquired on Day 0) × 100
What is Day 7 Retention Rate?
Day 7 Retention Rate measures the percentage of new users who return to the product within 7 days after their first use. It indicates whether users found enough value to return after initial interest. Day 7 is a critical retention checkpoint for most products.
Chart
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Sample Data
| cohort | d0 | d7 | retention |
|---|---|---|---|
| Mar 1 | 1,000 | 180 | 18 |
| Mar 8 | 1,050 | 200 | 19 |
| Mar 15 | 1,100 | 220 | 20 |
| Mar 22 | 1,200 | 252 | 21 |
Required Data Columns
Cohort DateDay 0 UsersDay 7 Users