ROI vs. ROAS: Measuring Marketing Returns Correctly
Understand the difference between ROI and ROAS, when to use each, and why both matter for marketing decisions and budgeting.
March 24, 2026Metric Comparisons
Metric Comparisons
Guides, definitions, and frameworks for the metrics that run your business.
AllMetric FundamentalsCalculation GuidesDepartment KPIsIndustry BenchmarksMetric ComparisonsDashboard & ReportingStrategy & DecisionsData Literacy
NPS vs. CSAT vs. CES: Choosing the Right Customer Metric
Understand the differences between Net Promoter Score, Customer Satisfaction, and Customer Effort Score, and when to measure each one.
March 24, 2026Metric Comparisons
LTV vs. CAC: The Ratio That Defines Unit Economics
Understand Customer Lifetime Value and Customer Acquisition Cost, why the LTV:CAC ratio matters, and how to use it to build a sustainable business.
March 24, 2026Metric Comparisons
Gross Margin vs. Net Margin: Understanding Your Profitability Stack
Learn what Gross Margin and Net Margin reveal about your business, how they differ, and when to focus on each for better financial decisions.
March 24, 2026Metric Comparisons
EBITDA vs. Net Income: What Each Tells You (and Hides)
Understand the difference between EBITDA and Net Income, when to use each metric for financial analysis, and what lies between them.
March 24, 2026Metric Comparisons
Churn Rate vs. Retention Rate: Two Sides of the Same Coin?
Understand how churn and retention measure customer loss, why both matter, and how to use each metric to improve your business.
March 24, 2026Metric Comparisons
CAC vs. CPA: What's the Difference and When Does It Matter?
Clear guide to Customer Acquisition Cost vs Cost Per Acquisition — and when to track each metric for better marketing decisions.
March 24, 2026Metric Comparisons
ARR vs. MRR: Which Revenue Metric Should You Report?
Understand the difference between Annual Recurring Revenue and Monthly Recurring Revenue, when to use each, and why most SaaS companies track both.
March 24, 2026Metric Comparisons