Unit Economics 101: CAC, LTV, Payback, and Why They're Connected
Master the fundamentals of unit economics and understand how CAC, LTV, and payback period determine business viability.
Guides, definitions, and frameworks for the metrics that run your business.
Master the fundamentals of unit economics and understand how CAC, LTV, and payback period determine business viability.
Understand composite metrics that combine multiple factors into a single score.
How to identify the one metric that truly represents success for your business.
Learn which metrics to focus on at each growth stage of your startup, from pre-seed through Series C funding.
How to build a framework for making decisions based on metrics instead of gut feel.
Understanding the difference between leading and lagging indicators and how to use both effectively.
A practical guide to setting realistic, motivating metric targets that drive real business results.
Understand Goodhart's Law and how metrics can become perverse when teams optimize for the wrong things.