Unit Economics 101: CAC, LTV, Payback, and Why They're Connected
Master the fundamentals of unit economics and understand how CAC, LTV, and payback period determine business viability.
March 24, 2026Strategy & Decisions
Strategy & Decisions
Guides, definitions, and frameworks for the metrics that run your business.
AllMetric FundamentalsCalculation GuidesDepartment KPIsIndustry BenchmarksMetric ComparisonsDashboard & ReportingStrategy & DecisionsData Literacy
The Rule of 40, Magic Number, and Other Composite Metrics Explained
Understand composite metrics that combine multiple factors into a single score.
March 24, 2026Strategy & Decisions
North Star Metric: How to Find Yours (and Stop Chasing Vanity Metrics)
How to identify the one metric that truly represents success for your business.
March 24, 2026Strategy & Decisions
The Metrics That Matter at Each Startup Stage (Pre-Seed to Series C)
Learn which metrics to focus on at each growth stage of your startup, from pre-seed through Series C funding.
March 24, 2026Strategy & Decisions
Metric-Driven Decision Making: A Framework for Data-Informed Teams
How to build a framework for making decisions based on metrics instead of gut feel.
March 24, 2026Strategy & Decisions
Leading vs. Lagging Indicators: Why Most Teams Track the Wrong Metrics
Understanding the difference between leading and lagging indicators and how to use both effectively.
March 24, 2026Strategy & Decisions
How to Set Metric Targets That Actually Work
A practical guide to setting realistic, motivating metric targets that drive real business results.
March 24, 2026Strategy & Decisions
When Good Metrics Go Bad: Goodhart's Law in Business
Understand Goodhart's Law and how metrics can become perverse when teams optimize for the wrong things.
March 24, 2026Strategy & Decisions