Activation Rate (AR)
Percentage of new users who reach the aha moment
FORMULA
Activation Rate = (Users Reaching Aha Event / Total New Users) × 100
What is Activation Rate?
Activation Rate measures the percentage of new users who complete a key activation event (the 'aha moment') indicating they've found product value. Could be completing first task, first goal, or setting up core features. Higher rates predict better retention.
Chart
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Sample Data
| cohort | newUsers | activated | rate |
|---|---|---|---|
| Mar 1 | 1,000 | 550 | 55 |
| Mar 2 | 1,050 | 600 | 57.1 |
| Mar 3 | 1,100 | 650 | 59.1 |
| Mar 4 | 1,200 | 744 | 62 |
Required Data Columns
New UsersUsers Activated