Time to Value (TTV)

Days from first use to achieving core product value

ProductEngineeringSaaS / SoftwareDurationCohort-based

FORMULA

TTV = Average Days from First Login to Key Value Event

What is Time to Value?

Time to Value (TTV) measures how long it takes a new user to experience the core value proposition of the product. Shorter TTV indicates better onboarding. Typically measured in days from first login to first key action (e.g., first task completed).

Chart

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Sample Data

monthcohortSizeavgDaysToValue
Jan1,0002.5
Feb1,1002.3
Mar1,2002.1
Apr1,3001.9

Required Data Columns

CohortDays to First Value