Cost Per Click (CPC)
Average cost paid per ad click
FORMULA
CPC = Total Ad Spend / Total Clicks
What is Cost Per Click?
Cost Per Click (CPC) measures the average amount an advertiser pays each time a user clicks on an ad. Used primarily in pay-per-click (PPC) advertising on search engines and social platforms. Lower CPC indicates more efficient ad spending.
Chart
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Sample Data
| day | spend | clicks | cpc |
|---|---|---|---|
| Jan 1 | 2,500 | 500 | 5 |
| Jan 2 | 2,550 | 550 | 4.64 |
| Jan 3 | 2,600 | 520 | 5 |
| Jan 4 | 2,700 | 600 | 4.5 |
Required Data Columns
Total SpendTotal Clicks