Media / Advertising Metrics
14 metrics in Media / Advertising
Operating Margin (OM)Operating income as a percentage of revenue
FinanceExecutive / C-SuitePercentageQuarterly
EBITDA (EBITDA)Earnings before interest, taxes, depreciation, and amortization
FinanceExecutive / C-SuiteCurrencyQuarterly
Click-Through Rate (CTR)Percentage of users who click an ad or link after seeing it
MarketingPercentageDaily
Cost Per Mille (CPM)Cost of 1,000 ad impressions
MarketingCurrencyDaily
Website Traffic (WT)Total number of visitors or sessions to the website
MarketingCountDaily
Bounce Rate (BR)Percentage of single-page sessions
MarketingProductPercentageDaily
Average Session Duration (ASD)Average time visitors spend on the website per session
MarketingProductDurationDaily
Pages Per Session (PPS)Average number of pages viewed per visitor session
MarketingProductRatioDaily
Monthly Active Users (MAU)Number of unique users who engage with the product in a month
ProductEngineeringCountMonthly
Stickiness Ratio (Stickiness)Ratio of daily to monthly active users (DAU/MAU)
ProductEngineeringPercentageMonthly
Session Frequency (SF)Average sessions per user over a period
ProductEngineeringRatioDaily
Viral Coefficient (k-factor)Average new users acquired per existing user via sharing
ProductMarketingRatioWeekly
Average Revenue Per User (ARPU)Average monthly or annual revenue per active customer
SalesFinanceProductCurrencyMonthly
Revenue per Employee (RPE)Average revenue generated by each employee
FinanceHR / PeopleCurrencyQuarterly
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