Feature Adoption Rate (FAR)
Percentage of users who engage with a specific feature
FORMULA
Feature Adoption = (Users Using Feature / Total Active Users) × 100
Alternate Calculations
New Users
(New Users Using Feature / New Users) × 100What is Feature Adoption Rate?
Feature Adoption Rate measures the percentage of active users who have used a specific feature within a given period. It indicates feature discovery, usefulness, and value. Used to prioritize feature improvements and identify low-adoption features needing redesign.
Chart
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Sample Data
| week | totalUsers | usingFeature | adoption |
|---|---|---|---|
| Week 1 | 5,000 | 2,000 | 40 |
| Week 2 | 5,500 | 2,310 | 42 |
| Week 3 | 6,000 | 2,700 | 45 |
| Week 4 | 6,500 | 3,185 | 49 |
Required Data Columns
Total UsersUsers Using Feature