Marketing Qualified Leads (MQL)

Leads nurtured by marketing and ready for sales handoff

Marketing Sales SaaS / Software Financial ServicesCountWeekly

FORMULA

MQL = Count of Leads Meeting MQL Criteria

Alternate Calculations

Lead ScoringCount of Leads with Score ≥ MQL Threshold

What is Marketing Qualified Leads?

Marketing Qualified Leads (MQL) are prospects that have shown sufficient interest and engagement with marketing content to be passed to the sales team. MQL criteria typically include behavior signals and demographic fit. Tracking MQLs helps measure marketing effectiveness.

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Sample Data

week	totalLeads	mql	mqlRate
Week 1	500	75	15
Week 2	550	88	16
Week 3	600	102	17
Week 4	650	117	18

Required Data Columns

Total LeadsMQL Count