Sales Qualified Leads (SQL)

Leads accepted and qualified by sales team

Marketing Sales SaaS / Software Financial ServicesCountWeekly

FORMULA

SQL = Count of MQLs Accepted by Sales

Alternate Calculations

ConversionSQL = MQL × SQL Conversion Rate

What is Sales Qualified Leads?

Sales Qualified Leads (SQL) are MQLs that have been reviewed and accepted by the sales team as legitimate sales opportunities. SQLs have demonstrated buying intent and fit the ideal customer profile. Tracking SQLs measures the quality of leads passed from marketing to sales.

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Sample Data

week	mql	sql	conversionRate
Week 1	75	45	60
Week 2	88	53	60
Week 3	102	63	62
Week 4	117	74	63

Required Data Columns

MQL CountSQL Count