Lead Conversion Rate (LCR)
Percentage of leads that convert to customers
FORMULA
Lead Conversion Rate = (Customers / Total Leads) × 100
Alternate Calculations
Multi-stage
(SQL → Customer) × (MQL → SQL) × (Lead → MQL)What is Lead Conversion Rate?
Lead Conversion Rate measures the percentage of generated leads that ultimately become paying customers. It reflects the quality of leads and effectiveness of sales processes. Higher conversion rates indicate better-qualified leads and more effective sales teams.
Chart
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Sample Data
| month | leads | customers | conversionRate |
|---|---|---|---|
| Jan | 500 | 25 | 5 |
| Feb | 550 | 28 | 5.09 |
| Mar | 600 | 33 | 5.5 |
| Apr | 625 | 38 | 6.08 |
Required Data Columns
Total LeadsCustomers