Net Promoter Score (NPS)
Customer likelihood to recommend company on scale of 0-100
FORMULA
NPS = (% Promoters - % Detractors) × 100
What is Net Promoter Score?
Predictive measure of business health and customer loyalty. Ranges from -100 to 100. >50 is excellent, 0-30 is good. Drives retention and referral growth.
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Required Data Columns
promotersdetractorspassives