Product Engagement Score (PES)
Composite metric measuring user engagement across actions
FORMULA
PES = (Session Frequency × Session Length × Key Actions) / Scale Factor
What is Product Engagement Score?
Product Engagement Score is a composite metric combining session frequency, session length, and key actions per session into a single engagement rating. Used to identify at-risk users and predict churn. Typically scored 0-100 or 1-5 scale.
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Sample Data
| week | avgScore | aboveThreshold |
|---|---|---|
| Week 1 | 45 | 4,500 |
| Week 2 | 48 | 4,800 |
| Week 3 | 52 | 5,100 |
| Week 4 | 55 | 5,300 |
Required Data Columns
User IDEngagement Score