Sales Velocity
Rate at which deals progress through sales pipeline stages
FORMULA
Sales Velocity = (Number of Opportunities × Average Deal Size × Win Rate) / Sales Cycle Length
Alternate Calculations
Revenue Per Day
Total Won Revenue / Number of Days in PeriodWhat is Sales Velocity?
Sales Velocity measures how quickly opportunities move through the sales pipeline. It combines deal size, win rate, and sales cycle length into a single metric showing revenue generated per day.
Higher velocity indicates efficient sales processes and faster revenue realization. Tracking velocity helps identify bottlenecks in the sales pipeline.
Chart
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Sample Data
| month | wonRevenue | days | velocityPerDay |
|---|---|---|---|
| Jan | 480,000 | 31 | 15,484 |
| Feb | 520,000 | 28 | 18,571 |
| Mar | 580,000 | 31 | 18,710 |
| Apr | 650,000 | 30 | 21,667 |
| May | 720,000 | 31 | 23,226 |
| Jun | 800,000 | 30 | 26,667 |
Required Data Columns
Won RevenueNumber of Days