Time to Market (TTM)
Average days from concept approval to product/feature launch to customers
FORMULA
TTM = Sum of (Launch Date - Concept Approval Date) / Number of Products
What is Time to Market?
Innovation execution metric. Measures speed of bringing ideas to market. Fast TTM = competitive advantage. Includes ideation, development, testing, and launch phases.
Chart
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Required Data Columns
concept_datelaunch_dateproduct_count