Website Conversion Rate (CVR)
Percentage of website visitors who complete a desired action
FORMULA
Conversion Rate = (Total Conversions / Total Visitors) × 100
Alternate Calculations
By Source
(Conversions from Source / Visitors from Source) × 100What is Website Conversion Rate?
Website Conversion Rate measures the percentage of visitors who take a desired action (purchase, signup, form submission). It's the most important metric for evaluating website effectiveness and business results. Conversion rates vary widely by industry and action type.
Chart
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Sample Data
| day | visitors | conversions | rate |
|---|---|---|---|
| Jan 1 | 5,000 | 150 | 3 |
| Jan 2 | 5,500 | 176 | 3.2 |
| Jan 3 | 4,800 | 158 | 3.3 |
| Jan 4 | 6,000 | 210 | 3.5 |
Required Data Columns
Total VisitorsTotal Conversions