Bounce Rate (BR)
Percentage of single-page sessions
FORMULA
Bounce Rate = (Single-Page Sessions / Total Sessions) × 100
What is Bounce Rate?
Bounce Rate measures the percentage of website visitors who leave after viewing only one page without taking further action. A high bounce rate may indicate irrelevant traffic, poor landing page quality, or mismatched expectations. However, bounce rate should be evaluated in context with other metrics.
Chart
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Sample Data
| day | sessions | bounced | rate |
|---|---|---|---|
| Jan 1 | 5,800 | 2,030 | 35 |
| Jan 2 | 6,170 | 2,108 | 34.2 |
| Jan 3 | 5,530 | 1,913 | 34.6 |
| Jan 4 | 6,560 | 2,281 | 34.7 |
Required Data Columns
Total SessionsBounced Sessions