Website Traffic (WT)
Total number of visitors or sessions to the website
FORMULA
Website Traffic = Total Unique Visitors or Sessions
Alternate Calculations
By Source
Organic + Paid + Direct + Referral TrafficWhat is Website Traffic?
Website Traffic measures the total number of visitors or sessions to a website during a period. It's a fundamental metric for tracking audience reach and website visibility. Traffic can be broken down by source (organic, paid, direct, referral) and device type.
Chart
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Sample Data
| day | organic | paid | direct | referral | total |
|---|---|---|---|---|---|
| Jan 1 | 3,000 | 1,500 | 500 | 800 | 5,800 |
| Jan 2 | 3,200 | 1,600 | 520 | 850 | 6,170 |
| Jan 3 | 2,900 | 1,400 | 480 | 750 | 5,530 |
| Jan 4 | 3,400 | 1,700 | 560 | 900 | 6,560 |
Required Data Columns
DateTotal Visitors