Average Session Duration (ASD)

Average time visitors spend on the website per session

MarketingProductSaaS / SoftwareE-commerce / RetailMedia / AdvertisingDurationDaily

FORMULA

Average Session Duration = Total Session Time / Total Sessions

What is Average Session Duration?

Average Session Duration measures the mean amount of time visitors spend on the website during each session. Higher duration typically indicates greater engagement and content relevance. Varies significantly by site type (e-commerce vs blog vs app).

Chart

Edit the data below to update the chart. Download as PNG or SVG — free, no sign-up required.

CSV or tab-separated format · edit to update chart live · 4 rows

Sample Data

daytotalTimesessionsavgDuration
Jan 11,000,0005,800172
Jan 21,075,2006,170174
Jan 3930,3805,530168
Jan 41,180,8006,560180

Required Data Columns

Total TimeTotal Sessions