Average Session Duration (ASD)
Average time visitors spend on the website per session
FORMULA
Average Session Duration = Total Session Time / Total Sessions
What is Average Session Duration?
Average Session Duration measures the mean amount of time visitors spend on the website during each session. Higher duration typically indicates greater engagement and content relevance. Varies significantly by site type (e-commerce vs blog vs app).
Chart
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Sample Data
| day | totalTime | sessions | avgDuration |
|---|---|---|---|
| Jan 1 | 1,000,000 | 5,800 | 172 |
| Jan 2 | 1,075,200 | 6,170 | 174 |
| Jan 3 | 930,380 | 5,530 | 168 |
| Jan 4 | 1,180,800 | 6,560 | 180 |
Required Data Columns
Total TimeTotal Sessions