Monthly Active Users (MAU)
Number of unique users who engage with the product in a month
FORMULA
MAU = Count of Unique Users with Activity in Past 30 Days
What is Monthly Active Users?
Monthly Active Users (MAU) measures the number of distinct users who interact with the product at least once during a 30-day period. MAU is a key metric for evaluating user base growth, product engagement, and market penetration. Often compared with DAU/WAU to measure stickiness.
Chart
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Sample Data
| month | mau | dau | ratio |
|---|---|---|---|
| Jan | 50,000 | 10,000 | 20 |
| Feb | 55,000 | 11,200 | 20.4 |
| Mar | 62,000 | 12,900 | 20.8 |
| Apr | 70,000 | 14,700 | 21 |
Required Data Columns
DateUnique Active Users