Stickiness Ratio (Stickiness)
Ratio of daily to monthly active users (DAU/MAU)
FORMULA
Stickiness = (Daily Active Users / Monthly Active Users) × 100
What is Stickiness Ratio?
Stickiness Ratio (DAU/MAU) measures what percentage of monthly active users return daily. Higher ratios indicate more essential/engaging products. 20% is good, 40%+ indicates highly engaging product. Calculated as (DAU/MAU) × 100.
Chart
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Sample Data
| month | dau | mau | stickiness |
|---|---|---|---|
| Jan | 10,000 | 50,000 | 20 |
| Feb | 11,200 | 55,000 | 20.4 |
| Mar | 12,900 | 62,000 | 20.8 |
| Apr | 14,700 | 70,000 | 21 |
Required Data Columns
Daily Active UsersMonthly Active Users